THE LATEST

New 2026 BRAVIA Products, with colorful RGB.

New 2026 BRAVIA Product Announcement

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

Image of SEL100400MC

SEL100400MC

Superb optics and AF in a superlative super-tele zoom

Angled view of BRAVIA Theatre System 6 setup

BRAVIA Theatre System 6

5.1ch cinematic power—feel it move with Dolby Atmos®

Woman wearing a pair of WH-1000XM6 headphones in Sand Pink

WH-1000XM6

Meet Sand Pink

Three gamers wearing shirts with the Fnatic logo on the front. Two are wearing over ear headsets with mics, one is wearing in-ear wired headphones.

All-in on gaming gear. Developed with Fnatic

Living room setup with BRAVIA 8 II displaying night skyline.

BRAVIA 8 II

The centrepiece. Ultimate visuals and slimness.