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BRAVIA 3 | 4K HDR Processor X1™ | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA 3

NEW
BRAVIA 3

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%. 

Graphic showing two people sitting on sofa watching wall-mounted TV with circular highlight of CDs and bottle to left and Sony box to right

Optimising brightness and power consumption

Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.
Graphic showing two people watching TV with screenshot of elephant in countryside and bars to each side showing screen brightness

All your eco in one place 

Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.
Screenshot showing trees and hills with Eco Dashboard menu below and Auto power saving mode highlighted

Made with recycled plastic

Designed to be sustainable. Our compact Eco Remote0 uses approximately 80%1 recycled plastic.2
Top half of remote commander

Less virgin plastic, more recycled

Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.012
Graphic showing two circles connected by arrow: the first circle contains recycled materials and the second circle a BRAVIA TV

Less packaging. Less CO2.

Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.0
Graphic showing two trucks, one above the other connected by an arrow and the words SIZE 15% and CO2 15%: the first truck has a large exhaust cloud of CO2, the second truck a smaller exhaust cloud of CO2