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X95K Series

Intense realism, incredible brightness and contrast
ALL TELEVISIONS

X95K | BRAVIA XR | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X95K Series
BRAVIA X95K front shot with image of red and orange crystals on screen

164 cm (65")|189 cm (75”)|215 cm (85'')

Award Winner
Logo of CES® 2021 Innovation Awards
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM
Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Scenes full of contrast and brightness, precisely controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.


Musician in a concert playing the double bass with sound waves
Sound from the screen, pictures and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

Close-up of woman with remote controlling TV using her voice
Bring the cinematic experience home, enjoy movies included with BRAVIA XR
Perfect for PlayStation®5
Image of four plastic bottles and four compact discs on left side of image and an arrow pointing to a BRAVA TV with a screenshot of fish swimming in an ocean on right side of image
Renew, recycle and reduce, designed for the environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X95K uses Sony-developed SORPLAS™ with a recycle rate of 85% for components. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

XR Picture
Image of XR Backlight Master Drive focusing light to control Mini LEDs with a screenshot of sea and rocks angled above
See incredible depth with intense contrast and brightness

Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.

A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Close up of fruit including blackberries, lemon and peaches
Close up of the feathers in a bird showing effect of XR 4K Upscaling
Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Beautiful pictures across the screen

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less glare.

Discover picture technologies
XR Sound
Image of soundwaves from TV with Acoustic Multi-Audio?
Powerful sound from the screen, matches pictures precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. These sound positioning tweeters precisely manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass wherever you place your TV.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Living room scene showing woman on sofa watching TV and surround sound effect with XR Surround
Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Woman in busy street scene talking on mobile phone, showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Discover sound technologies
Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensor automatically adjusts picture and sound to your environment.

Step up to even better viewing, optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

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Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.

Image of couple in living room waving at a friend during video chat

Discover BRAVIA CAM

Smart TV Features
Close-up of woman with remote controlling TV using her voice
What you want to watch, all in one place

Easily access all your favourite content and services. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Just for you

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favourite kid themes, limit how long they can watch TV and even set bedtimes.

Screenshot showing content for children on Google TV
Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Images of cat and canooist cast from smartphone to TV
Discover smart technologies
Simple Remote
Image of remote being cleaned with wipe
Easy to wipe, always stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote
Design
A beautiful design - all immersion, no distraction

Our minimalist One Slate design with Seamless Edge features a single pane of tempered glass in a minimised bezel to keep you focused on the picture. Enjoy truly immersive big screen viewing without distraction.

Actual look may differ depending on TV size.

Drag
Image showing 3-way multi-position stand and BRAVIA TV with screenshot of red, pink and orange crystals
Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
ON
OFF
Watch Netflix in studio quality, automatically optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Logo of Assistive Technology
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications & Features

See ultra bright 4K pictures with remarkable contrast on this Mini LED TV, powered by our Cognitive Processor XR™ and XR Backlight Master Drive.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

Reviews

Users Say