SEL40F25G

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Caption "Ultra compact G Lens™ primes" over close-up dollying view of left side of lens

Close-up views of aperture rings of FE 24 mm F2.8 G, then FE 40 mm F2.5 G, then FE 50 mm F2.5 G

Top view of all three lenses with captions "FE 24 mm F2.8 G," "FE 40 mm F2.5 G," and "FE 50 mm F2.5 G"

Caption "G Lens™ quality delivers"

Caption "Outstanding resolution"

Captions "FE 40 mm F2.5 G, α7C" and "F2.5, 1/80 s, ISO 100" at bottom left
Caption "Outstanding resolution" over still of fruits, flowers and leaves; white rectangle in lower right of image expands to fill screen, showing high image resolution

Captions "FE 24 mm F2.8 G, α7 III" and "F2.8, 1/10 s, ISO 100" at bottom left over shot of library-like interior; white rectangle in upper left of image expands to fill screen, showing high image resolution

Caption "Beautiful natural bokeh"
Captions "FE 50 mm F2.5 G, α7 III" and "F2.5, 1/250 s, ISO 400" at bottom left
Caption "Beautiful natural bokeh" over still portrait of female subject on train

Captions "FE 24 mm F2.8 G, α7C" and "F2.8, 1/100 s, ISO 200" at bottom left over close-up of dried flower arrangement with narrow depth of field and significant background bokeh

Caption "Fast, precise and quiet AF"
Captions "FE 24 mm F2.8 G, α7 III" and "F2.8, 1/250 s, ISO 400" at bottom left
Caption "Fast, precise and quiet AF" over still portrait of female subject standing on bridge with moderate background bokeh

Captions "FE 50 mm F2.5 G, α7C" and "F2.5, 1/400 s, ISO 100" at bottom left
Caption "Real-time Eye AF support" over still portrait of subject on bicycle with small green rectangle around right eye showing operation of Real-time Eye AF

Captions "FE 24 mm F2.8 G, FX3" and "F2.8, ISO 1250" at bottom left
Caption "Ideal for movie recording" over movie clip portrait of female subject on train, with camera approaching subject's face and small white rectangle appearing around and tracking subject's right eye, showing operation of Real-time Eye AF maintaining focus on the eye and face

Captions "FE 50 mm F2.5 G, FX3" and "F2.5, ISO 800" at bottom left over movie clip of subject walking next to train on station platform, with small white rectangle appearing around and tracking subject's left eye, showing operation of Real-time Eye AF

Captions "Compact and functional" then "Aperture ring and Linear Response MF" over shot of aperture ring rotating, then of user holding camera

Caption "Switchable aperture-ring click stops" over right side view of lens showing aperture ring click on/off switch

Caption "Customisable focus hold button" over left side view of lens showing focus hold button and AF/MF switch

Caption "Dust and moisture resistant design" over graphic illustrating locations of dust- and moisture-resistant seals around control rings, buttons etc.

Caption "Metal body for superb build quality" over shot of 40 mm lens, with right-left wipe replacing image with one showing unpainted metal body

Caption "Lightweight for constant carrying and shooting" over shot of user taking lens out of jacket pocket; then mounting it on camera body; then raising body to look through viewfinder and shoot

Caption "Same physical size" over shot of three lenses (24 mm, 40 mm and 50 mm) with respective captions "162 g (5.8 oz)," "173 g (6.2 oz)," and "174 g (6.2 oz)"

Caption "Same 49 mm filter diameter" over shot of three lenses front-on, with same-size caps attached, one mounted on camera, one put in bag by user, and one waiting; then shot of same user retrieving one lens from the bag; then shot of user mounting it on the camera body

Caption "Easy lens switching on gimbal" over shot of user changing lenses on camera body mounted on gimbal; then shot of user on train, shooting with gimbal

Caption "Choose your favourite angle of view" over side view of three lenses on table; then user's arm enters scene and selects the 50 mm lens

Caption "FE 24 mm F2.8 G" over top view of that lens

Caption "24 mm wide for landscapes and snapshots" over top view of that lens

Captions "FE 24 mm F2.8 G, α7 III" and "F2.8, 1/400 s, ISO 100" at bottom left
Caption "24 mm wide for landscapes and snapshots" over wide shot of pier over ocean

Captions "FE 24 mm F2.8 G, FX3" and "F8, ISO 800" at bottom left over video clip of rocks adjacent to coast with highlights where sun reflects off rocks or water

Captions "FE 24 mm F2.8 G, FX3" and "F2.8, ISO 800" at bottom left over video clip of female subject walking on rural railway station platform

Captions "FE 24 mm F2.8 G, FX3" and "F2.8, ISO 1250" at bottom left over wide portrait clip of female subject sitting on train with forest in background

Captions "FE 24 mm F2.8 G, FX3" and "F2.8, ISO 1250" at bottom left over wide portrait clip of female subject standing alone on train with forest in background

Captions "FE 24 mm F2.8 G, α7C" and "F2.8, 0.6 s, ISO 100" at bottom left
Caption "Stunning close-ups" over close-up of cakes on tray, with nearest cake in focus and others further from the camera in increasing background bokeh

Caption "FE 40 mm F2.5 G" over top view of that lens

Caption "40 mm angle of view for ideal snap of still and movies"

Captions "FE 40 mm F2.5 G, FX3" and "F2.5, ISO 640" at bottom left
Caption "40 mm angle of view for ideal snap of still and movies" over portrait clip of female subject standing in train doorway

Captions "FE 40 mm F2.5 G, FX3" and "F2.5, ISO 640" at bottom left
Caption "A natural choice for video aspect ratios" over profile portrait clip of female subject sitting on train

Captions "FE 40 mm F2.5 G, α7C" and "F2.5, ISO 500" at bottom left
Caption "Real-time Eye AF support" over clip of male subject approaching camera, with focus maintained on face/eyes

Captions "FE 40 mm F2.5 G, FX3" and "F2.5, ISO 640" at bottom left
Caption "Beautiful natural bokeh" over close-up portrait of female subject looking out of train window, with significant background bokeh

Captions "FE 40 mm F2.5 G, α7 III" and "F2.5, 1/320 s, ISO 400" at bottom left over still portrait of female subject on station platform with train in background and moderate background bokeh

Captions "FE 40 mm F2.5 G, α7C" and "F4, 1/160 s, ISO 100" at bottom left over still shot of orange fruiting plant with heavy background bokeh

Captions "FE 40 mm F2.5 G, α7C" and "F2.5, 1/200 s, ISO 400" at bottom left over still shot of assorted sea shells in facing of sandstone wall

Caption "FE 50 mm F2.5 G" over top view of that lens

Caption "50 mm for portraiture and natural snapshots"

Captions "FE 50 mm F2.5 G, α7 III" and "F2.5, 1/250 s, ISO 400" at bottom left
Caption "50 mm for portraiture and natural snapshots" over still portrait of female subject looking out of open train window, with significant background bokeh

Captions "FE 50 mm F2.5 G, FX3" and "F2.5, ISO 1000" at bottom left over close-up portrait clip of female subject standing in train, with significant background bokeh

Captions "FE 50 mm F2.5 G, FX3" and "F2.5, ISO 800" at bottom left over extreme close-up profile portrait clip of female subject's face in train, with heavy background bokeh

Captions "FE 50 mm F2.5 G, α7 III" and "F2.5, ISO 800" at bottom left over close-up movie clip of vinyl record on turntable with end of tonearm and cartridge headshell in focus, and significant foreground and background bokeh

Captions "FE 50 mm F2.5 G, FX3" and "F2.5, ISO 800" at bottom left over extreme close-up movie clip of bugs, one walking, on mossy surface with heavy foreground and background bokeh

Captions "FE 50 mm F2.5 G, α7 III" and "F2.5, 1/125 s, ISO 200" at bottom left over close-up still of flames in wood fire

Captions "FE 50 mm F2.5 G, α7C" and "F8, 1/25 s, ISO 100" at bottom left over close-up still of flower arrangement

Captions "FE 50 mm F2.5 G, α7 III" and "F2.5, 1/160 s, ISO 100" at bottom left over close-up still of bowl of strawberries with significant foreground and background bokeh

Captions "FE 50 mm F2.5 G, α7 III" and "F8, 1/15 s, ISO 100" at bottom left over wide still of waterfall

Top view of all three lenses with captions "FE 24 mm F2.8 G," "FE 40 mm F2.5 G," and "FE 50 mm F2.5 G"

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